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Digital media campaign uses personal stories to reduce teen tobacco use
The following is a joint press release with Effct.org.
SUMMIT COUNTY – The Davey Awards, an awards competition recognizing exceptional creative work from around the world, announced that Summit County’s Vaping Sucks campaign received the 2023 Davey Awards Silver in its Social Responsibility category.
The campaign, created by Summit County Youth & Family and Effct.org, focuses on reducing teen nicotine use through education, online resources, and social media. The 19th Annual Davey Awards received over 2,000 entries from media, advertising, and marketing creative agencies.
“We are proud of the Vaping Sucks campaign and the Summit County community which has been supportive of our efforts to address youth vaping,” said Elizabeth Edgar, the Summit County Youth and Family Services Manager.
VapingSucks.org includes interactive online resources, focused social media campaigns, a parent toolkit, and personal stories from local youth. The goal of the campaign was to help teens make informed decisions about nicotine use through positive behavior reinforcement.
“Winning the Davey Award is an honor, and it reinforces our teams’ commitment to continue transforming digital media to effect positive change,” said Ashtyn Austin, Creative Project Manager at Effct.org. “This platform and our ongoing collaboration with Summit County Youth & Family Services has allowed us to educate the teens of Summit County about the impacts vaping can have on their lives and their futures.”
The public can learn more at the VapingSucks.org website or on Instagram - @realstoriesofvaping. Parents and adults can find resources at VapingSucks.org/parents.
About Summit County Youth & Family Services:Summit County Government's Youth & Family Services Department works to build a healthy community by providing education, resources and programming to local youth and families. Programs and initiatives include Mountain Mentors, Communities that Care, Strengthening Families, Community Playgroup and Tobacco, Nicotine and Vaping Education and Prevention. For more information, please visit summitcountyco.gov/115/youth-family.
About Effct.org:Effct.org, a digital marketing agency specializing in the advocacy and education networks, helps their clients make meaningful change within their communities. Effct.org works with changemakers across different sectors, including politics, education, advocacy, and public health to generate the maximum positive impact. For more information, please visit Effct.org.
Sarah Wilkinson, Interim Public Information Officer, Summit County Government
Ashtyn Austin, Creative Project Manager, Effct.org